Made for Dogs Who Mean Business
We're Luva & Co — a small, dog-obsessed brand on a mission to make playtime the best part of every pup's day.
Our Story
It started with a dog named Luva and a pile of destroyed toys. After spending way too much money on flimsy squeakers and stuffing-everywhere plushies, our founder decided enough was enough.
We set out to build toys that could actually keep up — durable enough for the roughest chewers, engaging enough for the smartest problem-solvers, and fun enough for every pup in between.
Every toy in our collection is vet-reviewed, rigorously tested, and made with materials we'd feel good about putting in front of our own dogs. Because your pup deserves better than the bargain bin.
What We Stand For
Safety First
Every toy is vet-reviewed and made with non-toxic, dog-safe materials. No shortcuts, no compromises.
Built to Last
We design for real dogs — power chewers, fetch fanatics, and everything in between. Durability is non-negotiable.
Play Matters
Play isn't just fun — it's essential for a dog's mental and physical health. We take that seriously.
Curated, Not Cluttered
We'd rather have 20 great toys than 200 mediocre ones. Every product earns its spot in our lineup.
Ready to Find Their New Favorite?
Browse our full collection and find the perfect toy for your pup's play style.
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